Marketing interview prep, head-to-head
Generic copilots fall back to "talk about a campaign". Real marketing loops grade funnel math, attribution choices, and brand-vs-performance trade-offs — depending on the track.
Built for the four marketing tracks
Performance marketing — funnel + ROAS
"You have a $500K Google Ads budget that is underperforming — what do you do?" The copilot walks the diagnostic: funnel breakdown, CPL → CAC ratio, the lowest-performing keyword cluster, attribution lookback, creative refresh velocity. Without diving into spreadsheet math the interviewer cannot watch.
Brand marketing — narrative + positioning
Brand interviews reward the candidate who can articulate the positioning *and* defend the trade-off — premium vs accessible, challenger vs leader, founder-led vs corporate. The copilot scaffolds the positioning canvas + the launch narrative, calibrated to consumer vs B2B.
Growth marketing — loops over funnels
A funnel is linear; a loop compounds. The copilot scaffolds the four canonical growth loops (paid acquisition, content + SEO, viral / referral, sales-led) and forces the trade-off articulation — which loop is the compounding moat, which is the cash-flow lever.
Product marketing — positioning + GTM
PMM rounds grade the candidate who can write a one-line positioning statement and defend it. The copilot scaffolds April Dunford's positioning canvas, the value-prop hierarchy, the launch tier framework, and the sales enablement deliverables — without leaving you reciting frameworks.
Attribution rounds — the trap
When the interviewer asks "how would you attribute this conversion", the candidate who picks one model loses. The copilot walks the spectrum (last-touch, first-touch, linear, time-decay, position-based, data-driven, MMM, MTA) with the failure mode of each — so you propose a *portfolio* of methods, not a silver bullet.
Cross-functional rounds (with PM, Sales, CS)
Marketing managers are graded on cross-functional credibility. The copilot scaffolds the canonical conflicts — PMM vs PM on launch tier, Demand Gen vs Sales on lead quality, Brand vs Performance on budget allocation — with the diplomatic answer that lands well.
